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Relaunching the restaurant with a new theme and menus was the key element of our approach for the Derbyshire when we won the account in September 2003. We created an identity for the restaurant called ‘Blue’ to reflect an element of fun, excitement and to illustrate the changing culture of the business. The launch featured website and desk drop marketing initiatives to promote the constantly evolving food offer and sales grew in the first year by 23%!
Kevin Edwards, Purchasing Manager for The Derbyshire commented: “The Derbyshire is evolving as a progressive customer-focused modern, future-focused business and we wanted Wilson Vale to interpret that in the re-launch of the staff restaurant. They have successfully re-invigorated the restaurant and are producing excellent fresh food, which the staff really enjoy. From what we had before the difference has frankly been astonishing".
www.thederbyshire.co.uk
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